Sales Strategy was founded by Paula Paterson (nee Gilmour) in 2002. With over 15 years experience in managing new business development campaigns and introducing new products to market, while studying for her MBA at MGSM, Paula decided to turn her passion for client relationship management and increasing bottom line results into the foundation of her business.
By analysing, developing and implementing effective, creative client-focused solutions, Paula has helped many companies to increase their returns and achieve long-term growth. Paula has coached hundreds of these individuals develop and acquire the confidence and skills to make new business contacts and win new customers.
In 2004 Paula was responsible for developing the Hospitality Regional Roadshow Initiative. Sales Strategy has the credit of creating a hugely successful showcase for suppliers in the hospitality industry to promote their products and services to regional tourism hot spots in NSW, Queensland and the ACT. This initiative generated millions of dollars in revenue both for the exhibitors and for regional tourism.
Sales Strategy has worked with business start ups, SME's and global organisations on a project by project basis or monthly retainer in professional service firms, legal, financial services, hospitality, construction, gaming, government, marketing and communication companies. Paula and her team work with clients to make the sales process easier, communication more efficient and most importantly, more successful. Paula is passionate about business development and loves helping people develop the confidence they need to go out and develop their strategic business plans and individual careers.
Many companies aren’t considering the needs of their current clients, they’re not following up effectively to nurture and retain their client base. When companies don’t have a carefully developed client management strategy, gathering important feedback and plans designed to retain existing clients, they limit their ability to attract new ones. It’s true that in order to grow, any business needs new clients. But the main focus, the number one priority should be achieving a deep understanding of your existing client base. This is the group you need to impress and keep happy. You want to find ways of being even better than they expect you to be.